David Edelman can usually be found at a Denver Nuggets basketball game or a Colorado Rapids soccer game. As an usher, he interacts with fans in a role he calls a staple of his life.
But there are no Nuggets games for at least a month. No Rapids games, either. And Edelman has no idea what he’ll do now.
“This is what I do for a living,” Edelman said earlier this week, as the realization hit that sports were going on hiatus because of the coronavirus. “This is my income.”
Thousands of workers would have staffed the 450 NBA and NHL games that will not be played over the next month in response to the pandemic. And then there are the more than 300 spring training and regular-season baseball games, 130 NCAA Division I men’s and women’s tournament games, 50 or so Major League Soccer matches, all international golf and tennis tournaments, and who-knows-how-many high school, small college and other entertainment events canceled or postponed because of the global health crisis.
The total economic impact of the loss of sports and other events because of the pandemic — assuming only a month shutdown — is impossible to calculate but will reach the billions, easily.
Tickets aren’t being sold, so teams and leagues and organizing bodies lose money. Fans aren’t going to events that aren’t happening, so taxi drivers and ride-share operators have no one to ferry to and from those places. Hotel rooms will be empty. Beers and hot dogs aren’t being sold, so concessionaires and vendors lose money. Wait staff and bartenders aren’t getting tips. Without those tips, their babysitters aren’t getting paid.
The trickle-down effect sprawls in countless directions.
Some teams are trying to help. Dallas Mavericks owner Mark Cuban, within minutes of the NBA shutdown announcement, said he wanted to find a way to help workers who will lose money because games won’t be played. By Friday, he had his plan: “We will pay them as if the games happened,” he told The Associated Press in an email.
Other teams, including the Cleveland Cavaliers, have made similar commitments to workers at not just NBA events but also the building’s minor-league hockey games. The Miami Heat, Toronto Raptors, Washington Wizards, Golden State Warriors and Atlanta Hawks are among other NBA franchises who have revealed they’re working on how they’ll take care of arena staffs. So have the NHL’s Washington Capitals, among others.
“In this time of need, we need to band together and take care of people,” New Jersey Devils owner Josh Harris said. “Our teams, our cities and the leagues in which we operate are a family, and we are committed to looking out for one another.”
At Chicago Blackhawks hockey games alone, about 1,500 workers are in or outside the building on event nights: guest services, concessions, parking, security, box office and so on.
“The per game payroll is more than $250,000,” said Courtney Greve Hack, a spokeswoman for the United Center.
If that’s the NHL norm — no official numbers are available — then workers around the league would stand to lose more than $60 million if hockey does not return this season.
“I get it,” said Chris Lee, who owns a coffee and smoothies franchise in Arizona that draws 70% of its annual revenue sales at spring training and Arizona Coyotes hockey games. “But this is going to be really tough.”
Lee was packing up cups that won’t be used when baseball announced Thursday that spring training was ending about two weeks early. He and his staff — one full-timer, 14 part-time employees — aren’t sure what comes next.
The enormity of the numbers stacks up quickly.
The group that owns the Raptors and other pro sports clubs in Toronto, Maple Leaf Sports and Entertainment, says it’s trying to help 4,000 workers in that city. Extrapolate that across other Canadian and U.S. pro sports cities, and those teams could be looking at 100,000 workers feeling some sort of pinch — not counting the impact at college and other levels.
Cavaliers star Kevin Love pledged $100,000 to help the workers in Cleveland address what he described as their “sudden life shift.” On Friday, reigning NBA MVP Giannis Antetokounmpo of the Milwaukee Bucks made a $100,000 pledge on behalf of his family
“It’s bigger than basketball! And during this tough time I want to help the people that make my life, my family’s lives and my teammates lives easier,” Antetokounmpo wrote on Twitter.
The NCAA men’s Division I tournament generates about $900 million annually through television and marketing rights alone. In Albany, New York, which was scheduled to host men’s tournament games for the first time in 17 years, organizers estimated the economic loss from the three-day event to be about $3 million.
Bars and restaurants bought tons of additional stock and perishables to prep for crowds that won’t arrive. It’ll probably take a few years before the NCAA can bring the tournament back to many of the cities slated to host games next week.
“It’s incredibly disheartening. There’s no question about that,” said Mark Bardack, president of public relations and management firm Ed Lewi and Associates, which had worked for more than a year on the planning of the tournament in Albany. “To have it all disappear, though obviously no one’s fault.”
Some arena workers, many not wanting to be identified because of workplace policies about speaking to reporters, said they are living paycheck-to-paycheck. They’re not alone, of course: A study last fall by the American Payroll Association said 74% of workers in the U.S. would “experience financial difficulty” if their usual payday was delayed by as little as one week.
In Philadelphia, Rodney Thompson works on commission selling popcorn at 76ers basketball games, beer at Flyers hockey games and is a vendor at Phillies baseball games. They’re all on hold.
“The more I sell, the more I make,” the 56-year-old said. “The less I sell, the less I make. It would hurt me, financially. I would have no income coming in. This would be a long haul for me if something like that is to happen. I make pretty good money. But if there’s no fans, there’s no work.”
AP Hockey Writer Stephen Whyno in Washington, AP Sports Writers Tom Withers in Cleveland, David Brandt in Scottsdale, Arizona, Stephen Hawkins in Dallas and Dan Gelston in Philadelphia, and Associated Press Writers Matthew Carlson and Tim Cronin in Chicago contributed to this report.
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