Many meme account followers, however, were more skeptical. “This is a clear example of what wealth can get you votes. Bloomberg’s a billionaire and is able to pull in endorsements like this,” commented user @rebelwithoutapause_.
“I hate this,” commented Ed Roste, a musician.
Memers involved with Meme 2020 include: @MyTherapistSays, @WhitePeopleHumor, @TheFunnyIntrovert, @KaleSalad, @Sonny5ideUp, @Tank.Sinatra, @ShitheadSteve, @adam.the.creator, @moistbudda, @MrsDowJones, @TrashCanPaul, @cohmedy, @NeatDad, @FourTwenty, @GolfersDoingThings, @DrGrayFang, @MiddleClassFancy and @DoYouEvenLift. Together, the collective has an audience of more than 60 million followers.
“Mike Bloomberg 2020 has teamed up with social creators to collaborate with the campaign, including the meme world,” Sabrina Singh, a senior national spokeswoman for the Bloomberg campaign, said in a statement. “While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are and compete with President Trump’s powerful digital operation.”
The campaign recently announced it had hired Eric Kuhn, who made a name for himself as Hollywood’s first “social media agent,” representing digital talent at United Talent Agency.
Last week, The Daily Beast reported that the Bloomberg campaign was offering social media influencers $150 to create content in support of Mr. Bloomberg through Tribe, a “branded content marketplace” that connects social-media influencers with brands.
“We’re trying to be innovative with how we’re translating the campaign message on social, trying to do it how the internet actually works,” an aide to the Bloomberg campaign said. “Tweeting from @mikebloomberg is a very 2008 strategy.”