Campaigns Say Google Ad Policy Sidesteps Problem of Disinformation

“Policy changes by Google, other platforms, and regulators should focus on curtailing bad actors and stopping disinformation,” wrote the digital group from the University of Chicago. “Policy changes designed to limit legitimate political communications and dialogue are not the right approach for a democratic society.”

Google does have policies designed to combat misinformation, and in February it published an extensive white paper on the subject. The policy announced on Wednesday did also state that Google was willing to take down false ads, something Facebook has not been willing to do.

“We’ve made significant progress and over the years have established policies and features that enable our security teams to effectively identify malicious actors, disable their accounts, remove violative content, warn our users about them, provide context alongside content where relevant and share intelligence with other companies and law enforcement officials,” the company said in a statement. “We remain committed to working with government, industry, and civil society to continue addressing this challenge in the United States and around the world.”

There are numerous examples of how difficult it is to enforce misinformation policies on such a massive platform. Political operatives and campaigns have maintained that the announcement by Google is a halfhearted attempt to address the underlying issues plaguing political discourse on social media, an issue that has made tech companies a target of withering criticism from Congress, advocacy groups and some Democratic 2020 candidates.

A quick search on YouTube for Senator Kamala Harris, for instance, turns up dozens of videos that are spreading the lie that Ms. Harris isn’t an American citizen, including some with more than 100,000 views. None of these videos are ads.

“Tech companies have a responsibility to combat disinformation, and when their platforms are being abused to promote demonstrable lies, fabrications and racist attacks — some of which could lead to violence — it requires more than Band-Aids,” said Ian Sams, the communications director for Ms. Harris. “This is a fundamental problem that threatens our democracy, and what we’ve seen so far isn’t enough.”

Though Google had sent signals that important changes were coming to the platform, the announcement still sent shock waves through the presidential campaigns. Five Democratic and Republican campaigns all said they were taken aback, especially since employees from Google had been visiting the headquarters of multiple presidential campaigns in recent months, pitching them on their suite of advertising packages and targeting tools.

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